Tanishq, India’s trusted jewellery brand has launched a new TVC campaign targetting its large customer base in Tamil Nadu. The new TVC, featuring Southern superstar and face of Tanishq South, Nayanthara will showcase Tanishq’s strong understanding of the consumer, culture and customs from a local perspective. This new TVC campaign aims to bring alive that Tanishq is at the heart of every auspicious celebration, which is rooted deep within the cultural context of Tamil Nadu.
Conceptualised with Lowe, the 60-second film has Nayanthara joining the celebration in different occasions – first birthday of a child, baby shower and golden wedding anniversary. To add more local flavor, the eclectic montage is set to the tune of ‘Kummi adi’, a traditional Tamil folk song which is an integral part of all celebrations from weddings to smaller ceremonies at home.
The TVC link: https://www.youtube.com/watch?v=6E81y1B3GWc