BEAUTY & FASHION
ENVIRONMENT
Birla Cellulose launches India’s first mechanically recycled cellulosic fibre
Team L&M In a landmark move that could redefine fashion’s environmental future, Birla Cellulose today announced the launch of Liva Reviva™ M. It is India’s first next-generation circular fibre made with up to 50 per cent mechanically recycled post-consumer textile waste. This breakthrough marks not just a product launch, but a bold declaration: fashion can […]Read More
