Team L&M
The trading community across the country is in an upbeat mood and hoping for a much better business prospects as the next phase of wedding season begins on January 15.
The wedding season begins on January 15 and ends on June 27. This time there are 53 auspicious dates for wedding and as per estimates drawn by the Confederation of All India Traders (CAIT). Around 70 lakh wedding will be solemnised all over the country during this period with a massive flow of about Rs 13 lakh crore by way of shopping and utilisation of various wedding related services by the people. Delhi will host more than 7 lakh weddings at an estimated expenditure of about Rs 1.25 lakh crore.
Last year, in the month of November-December, 32 lakh marriages were solemnised all over the country with an expenditure of Rs 3.75 lakh crore.
CAIT National President BC Bhartia and Secretary General Praveen Khandelwal informed that in this six-month-long marriage season which is having 53 auspicious days for marriage, about 10 lakh weddings will have an estimated expenditure of Rs 3 lakh per wedding, while in about 10 lakh weddings the cost per wedding will be around Rs 5 lakh, 15 lakh weddings will cost Rs 10 lakhs per marriage, 10 lakh wedding with an expenditure of Rs 15 lakh, 10 lakhs marriages will cost Rs 25 lakhs per marriage, 10 lakh wedding costing Rs 35 lakh per wedding, 3 lakh marriages will have Rs 50 lakhs expenditure per wedding and 2 lakh marriages with an expense of Rs One crore or more amount.
About 70 lakh weddings to be solemnised from Jan 15 – June 27
period in India; Trader community upbeat
“In view of the good business prospects of the wedding season, traders across the country have made elaborate preparations, as they want to continue the sentiments emanated from just concluded record business figures of wedding season of last year,” says Bhartia. “About 20 per cent of the expenditure of each marriage goes to the broom-bride’s side while 80 per cent of the expenditure goes to other third agencies working in solemnizing the marriage and notably this money does not stuck but keeps rolling in the markets by way of expenditures of different kinds by the people and helps in maintaining financial liquidity in the markets,” adds Khandelwal.
Even before the wedding season, a large amount of business happens in the repair of houses and paint of the houses .Apart from this, jewellery, sarees, lehenga-choli, furniture, readymade garments, clothes, footwear, wedding and greeting cards. dry fruits, sweets, fruits, worship items, grocery, food grains, decoration items, home decoration items, electrical utility, electronics and many gift items etc are usually in demand and it is expected to do good business this year.
Add to this a wide variety of allied services like tent decorators, flower decorations, crockery, catering service, travel service, cab service, professional welcoming groups, vegetable vendors, photographers, videographer, Band-Baja, Shehnai, Orchestra, DJ, horses for the procession, wagons and lighting. Event management and packaging also emerge as big businesses during the wedding season, as do pandits and other scholars who perform marriages.
