Korean beauty platform Limese launches its first flagship store in India

Team L&M

Korean beauty platform Limese unveiled its debut store at M-Block Market in Greater Kailash, New Delhi. The store was inaugurated by Pooja Sharma, Chairperson, Sikkim Film Promotion Board, IPR Department, Government of Sikkim, last week.

The launch of the store is part of the company’s omni-channel approach to retail premium Korean products across beauty and wellness categories. The pop up space is being managed by Sikkimese Entrepreneurs Shiwangi and Shubham Agarwal, who operate their own retail chain of Korean beauty products under the brand name Belle Vous since 2018. Belle Vous is the retail partner of Limese.

The new store features around many Korean brands, including Klairs, CosRx and Some By Mi. Limese, in collaboration with KHIDI (Korea Health Industry Development Institute), also launched KBeauty-ON, a celebration of the best of Korean cosmetics and skincare on the occasion of the store launch.

“K-BEAUTY ON also marks the opening of Limese’s new retail pop-up space for consumers to experience the best of Korea. Limese began India operations in 2017 as a curated beauty platform, with Korean skincare brands handpicked especially for the Indian subcontinent. We sought to develop a space that would be fueled by the love for skincare and makeup, the space that took the notion of beauty head-on, and embraced the need for products suited to their audience. The core of this included weaving timeless Indian philosophies about skincare and wellness with the innovative products and trends coming out of Korea,” says Limese Founder Deugcheon (Dale) Han.

The new store at M-Block Greater Kailash market is spread across an area of 400 Sq.ft. and will stock quality Korean products in different categories. “M-Block market of GK-1 is a perfect blend of flea market-style shopping as well as international outlets. It is diverse but peaceful enough to provide a relaxing and clutter-free shopping experience, making it the perfect choice for Limese’s first retail pop-up space. Also, the M-Block Market (GK-1) Traders Welfare Association members provided a very supportive environment for Limese to set up a base,” Dale added.