New and changed: Satya Paul at Vasant Kunj

Team L&M

Venturing into contemporary design aesthetics, design label Satya Paul has launched its new concept store in DLF Promenade, Vasant Kunj. Since 35 years when it first came out, the brand has illustriously dominated the world of sarees, but with the new store it is now extending its focus towards a more versatile and ready-to-wear series of apparel.

The new focus is apparent in the store which showcases an inclusion of distinct materials like tinted glass, gun metal fixtures and contemporary ‘jaali’, which add a lighter element to it, whereas the wood, terrazzo, suede and hint of brass brings a richness to the store, while still connecting with the authenticity and legacy of the brand.

The design philosophy for the new concept store is a step forward from Satya Paul’s usual classic and contemporary elements, but in a more refined and modern environment. The space stays true to the brand’s soul yet intrigues people to stay, explore and feel like they connect & belong to Satya Paul.

“My design sensibility has always been in equilibrium with that of Satya Paul. We aim to revolutionise the brand by creating more relevant pieces. The right display of our collections is imperative. The Satya Paul concept store is an updated hub for the new voice & vision for the brand. It is an experience centre for all the products that are visually displayed in a certain manner. We aim for the store to set a new standard of retail shopping.” said Rajesh Pratap Singh, Creative Director, Satya Paul at the opening.

Satya Paul was an Indian designer label known for ethnic India prints. It was founded in April 1985 by deisgner Satya Paul. The brand has now stores acorss the country and also sell online through its website and various e-commerce platforms. It is helmed by Sanjay Kapoor, Founder – Genesis Luxury along with Paul’s son Puneet Nanda, Creative Director of Satya Paul till 2010). Unfortunately, the founder  died in Coimbatore on January 6, 2021.