ZFunds Launches Rs 100 Daily SIP Mutual Fund to Boost Financial Inclusion

Team L&M

Mutual fund distribution platform ZFunds has launched an innovative investment option — the Rs 100 daily SIP mutual fund — in collaboration with leading asset management companies like ICICI Prudential Mutual Fund, HDFC Mutual Fund, and Tata Mutual Fund.

This initiative aims to make mutual fund investments accessible and affordable for individuals in tier-2, tier-3, and tier-4 cities, especially those with daily income streams.

What is Rs 100 Daily SIP Mutual Fund?

The Rs 100 daily SIP mutual fund allows investors to start their investment journey with just ₹100 per day. This low entry barrier is designed for:

• Daily wage earners
• Small business owners
• Self-employed individuals

By aligning with daily income patterns, ZFunds simplifies investing for millions who previously relied on informal saving methods like chit funds.

Bridging the Investment Gap in Non-Metro India

India’s non-metro regions have a significant population of self-employed individuals who earn daily rather than monthly.

Traditional Systematic Investment Plans (SIPs) typically cater to salaried individuals who earn on a monthly cycle.

Manish Kothari, Co-founder and CEO of ZFunds, explained that the Rs 100 daily SIP mutual fund mirrors how people in India traditionally save money every day—much like a piggy bank—making investing more relatable and practical.

This initiative promotes financial inclusion by bringing underserved communities into the formal investment ecosystem.

Key Benefits of Rs 100 Daily SIP

Low investment amount: Start with just ₹100 daily

Flexible investing: Ideal for people with daily cash flow

Disciplined savings habit: Encourages regular investing

Access to top mutual funds: Backed by reputed AMCs

Alternative to informal savings: Safer than chit funds

Industry Perspective

Abhijit Shah, Head – Marketing, Digital & Customer Experience at ICICI Prudential AMC, highlighted that:

Daily SIPs with small ticket sizes can attract low-income groups and businesses, helping expand participation in formal investment channels.

Why This Matters

The launch of the Rs 100 daily SIP mutual fund marks a significant step toward democratizing investments in India. By lowering the entry barrier and aligning with real income patterns, ZFunds is enabling more people to build wealth systematically.

Conclusion

With initiatives like the Rs 100 daily SIP mutual fund, platforms like ZFunds are transforming how India invests. This move not only empowers individuals financially but also strengthens the country’s journey toward inclusive economic growth.