Xiaomi India partners YouWeCan for breast cancer screening across the country

Team L&M

Global technology leader Xiaomi India has entered into a partnership with the Yuvraj Singh Foundation (YouWeCan), a non-profit organisation established by cricketer and cancer survivor Yuvraj Singh.

The Swasth Mahila Swasth Bharat project aims to screen 1,50,000 women for breast cancer over 12 months across 15 states, focusing on under-represented and under-resourced communities. This initiative represents Xiaomi’s most extensive effort in India so far, in terms of impact and reach.

Muralikrishnan B, President of Xiaomi India, said, “In our decade-long journey in India, we have evolved beyond being a technology brand by leveraging our extensive network for meaningful social change. The stark reality that a woman in India dies of breast cancer every 6 minutes, with 70 per cent of cases diagnosed in advanced stages due to lack of screening, underscores the urgency of our mission. We’re proud to join forces with the Yuvraj Singh Foundation (YouWeCan), harnessing our technological expertise to drive large-scale impact. Together, we aim to break stigmas, spread awareness, and enable early detection – potentially saving countless lives. This initiative embodies our commitment to India, extending far beyond innovation to address critical health challenges and create lasting positive change.”

Yuvraj Singh, Former Cricketer and Founder, Yuvraj Singh Foundation (YouWeCan), said, “The Swasth Mahila Swasth Bharat campaign is a crucial step in our fight against breast cancer in India. Despite limited awareness and access to screening, especially in rural areas, we’re determined to make a difference. Xiaomi India’s support is instrumental in scaling our efforts to reach 1.5 lakh women across 15 states. Their commitment is truly commendable. Together, we’re not just screening for breast cancer; we’re empowering women with knowledge and early detection tools. We are grateful to Xiaomi for their partnership in this initiative.”

Swasth Mahila Swasth Bharat initiative aims to provide access to safe breast cancer screening, create awareness about risks and self-examination techniques, and ensure early detection and timely treatment. It aligns with UN Sustainable Development Goals, emphasizing health and gender equality.

Yuvraj Singh Foundation (YouWeCan), with support from Xiaomi India, will implement this project by collaborating with grassroots organisations and leveraging existing healthcare infrastructure.