#NazarLagJaye campaign by Centre For Sight

Team L&M

To promote the process of eye donation as well as put forth the significant message to the people for being a part of eye donation or eye pledging for giving normal life to the common public, National Eye Donation Fortnight is celebrated every year between August 25 and September 8.

To create awareness among people about eye donation, Centre For Sight came up with #NazarLagJaye campaign. In India, nazar lag jaana is considered a negative phrase and every Indian comes across this term whenever something bad happens. Centre For Sight wanted to change the outlook to this phrase in a positive manner. Hence, the campaign #NazarLagJaye was launched this year, communicating that 12 million visually challenged people are waiting and praying “unhe kisi ki nazar lag jaye”.

Eye donation allows each one a chance to perform social good. It costs nothing and makes no demand on our time. Our eyes, that we burn or bury after death, can be recycled into priceless gift of vision for millions of our corneally blind citizens.

Keeping this in mind, CFS started a campaign to raise awareness around eye donation and increase the willingness of people to donate eyes. Anyone can be a donor, irrespective of age, sex, blood group or religion. In the end, it’s all about making someone’s future brighter with your eyes. From each pair of donated eyes, two blind people will get vision and light into their life, thus making it more divine.

To pledge your eyes, visit: http://www.centreforsight.net/lightalife/

Watch the campaign video, click: https://www.youtube.com/watch?v=XOMTT9B2yfY