Akshi Khandelwal
Ayurveda, the ancient Indian system of medicine which is more than 5000 years old, has been gaining tremendous popularity across the world since some years. With the growing interest in natural and holistic health practices, Ayurveda has emerged as a viable alternative to modern medicine and also Ayurvedic foods are gradually finding a strong foot in the market. Ayurveda emphasizes the use of herbs, spices and other healing ingredients, natural remedies, and dietary adjustments to balance the body’s doshic constitution to promote optimal health and can be easily adapted into one’s daily lifestyle.
The pandemic sparked a renewed interest in Ayurveda and Ayurvedic-inspired food products as people sought natural and holistic ways to support their health and wellbeing in the face of unprecedented challenges. As per a report of Global News Wire, the global Ayurvedic market size is projected to reach US$ 16230 million by 2028, from US$ 7273.3 million in 2021, at a CAGR of 12.0 per cent during 2022-2028. This growth can be attributed to people looking for natural and holistic solutions to their health problems and Ayurveda has time and again proven its capacity to offer just that. Indian Ayurvedic brands are now well-positioned to capitalize on this trend, given their expertise in Ayurvedic formulations and a deep understanding of Ayurveda.
Conscious Ayurvedic brands ensure that their products are made using quality ingredients, free from preservatives and developed into formulas that are backed by research, making them a safe and a healthy choice for consumers.
Indian Ayurvedic brands such as Butterfly Ayurveda offer a diverse range of products like herbal teas, infusions, cookies, supplements and traditional medicines in the form of capsules, powders and syrups which have a continuing growing demand attributed to their effectiveness.
Additionally, single herb-based products have garnered a lot of attention owing to their manifold therapeutic properties. Many brands have launched herbs like Giloy, Ashwagandha, Brahmi, Shatavari etc in a variety of forms – herbal extract based capsules, loose powder form or as tea which help boost multiple functions within the body that range from improving immunity to decreasing stress levels, boosting the memory, digestive health, respiratory health and enhancing energy levels in the body. These forms are convenient and effective to use, and are backed by modern scientific studies, making it easy for people to access the herbs’ benefits easily and take charge of their health.
In recent years, Indian as well as International brands overseas have harnessed the power of the nutraceutical space while drawing from the ancient wisdom of Ayurveda, and worked out formulas with the use of compound ‘Piperine’, an active compound found in black pepper ( ‘Kali Mirch’) in formulations to enhance bioavailability of herbs and other ingredients, improving their absorption and effectiveness within the body. Such nutraceuticals provide a more potent and effective dose of nutrients, making them a promising alternative to conventional supplements.
India is a growing hub in the manufacturing of Ayurvedic products and Indian Ayurvedic brands are able to successfully utilize this expertise in the global market. The Ministry of Ayush further plays a big role in promoting the vast recognition of Ayurvedic products and continues to promote Ayush systems by establishing Ayush academic chairs and research cells in international universities.
Akshi Khandelwal is Founder-CEO, Butterfly Ayurveda
