There’s a growing appreciation for local flavors & sustainable practices in chocolates

Team L&M

As we prepare to celebrate World Chocolate Day (July 7), the allure of this timeless treat continues to evolve with new and exciting trends. This year, the Godrej Food Trends Report 2024, curated by Godrej Vikhroli Cucina, unveils the latest insights into the world of chocolate, highlighting a shift towards artisanal creations, bean-to-bar philosophies, and a growing appreciation for Indian-origin chocolates.

Crafted with insights from over 190 visionary thought leaders, including celebrity chefs, influential bloggers, and dedicated nutritionists, the report presents key trends set to delight chocolate enthusiasts this year.

Key Trends for World Chocolate Day

Artisanal, homemade or craft chocolates: An impressive 94.2 per cent of experts believe that artisanal, handmade, or craft chocolates will captivate discerning consumers in 2024. This trend reflects a shift towards small-batch, meticulously crafted treats that offer unique flavor profiles and personalized experiences. The artisanal touch, careful craftsmanship, emphasis on organic ingredients, and overall care and respect given to each component significantly enhance the perception of product quality. Additionally, a rising preference for higher chocolate percentages indicates a growing awareness among consumers about what constitutes real chocolate, contributing to a more informed and discerning audience. Notable examples of this trend include Fantasie Fine Chocolate by Chocolate Sommelier Zeba Kohli and Ether Atelier Chocolat by Pastry Chef Prateek Bhaktiani, both of which embody the essence of this artisanal movement.

Bean to Bar: Beyond the artisanal allure, 84.6 per cent of experts believe that the bean-to-bar philosophy, which focuses on using carefully sourced beans for a pure and traceable experience, will continue to resonate strongly. This approach emphasises transparency, quality, and sustainability, appealing to consumers who value knowing the origins and journey of their chocolate.

Indian Origin: A notable trend is the growing appreciation for local flavors and sustainable practices, with 76.9% of experts predicting greater demand for Indian-origin chocolates. This trend reflects a conscious desire to support local artisans and businesses while celebrating the rich and diverse culinary heritage of India. Indian-origin chocolates, with their unique flavor profiles and sustainable production methods, are gaining popularity among consumers seeking both quality and ethical choices.

“Celebrating World Chocolate Day isn’t just about indulging in a treat; it’s about embracing the craftsmanship, sustainability, and diverse flavors that make each bite an enriching experience. The Godrej Food Trends Report 2024 reveals a shift towards artisanal, bean-to-bar, and Indian-origin chocolates, reflecting a growing appreciation for quality and sustainability, while supporting local artisans and honoring the rich heritage of chocolate-making. Let’s savor every moment and every flavor, knowing that our choices can have a meaningful impact.” says Chef Varun Inamdar, Celebrity Chef, The Prince of Chocolates & Contributor to the annual Godrej Food Trends Report