India’s maiden WhatsApp home delivery platform

Team L&M

BroEat!, the first-ever platform to use WhatsApp as a medium across any industry category, was recently introduced. It is a menu discovery platform aiding restaurants, home chefs and small businesses to get orders from customers and can enable contactless delivery using the merchant’s own staff or third party last-mile service providers to handle deliveries. BroEat!, brainchild of Ghost Kitchens’ founder Karan Tanna and One Hospitality founder Pawan Shahri, comes with integration of all popular payment gateways and last mile delivery service providers.

In a bid to save the beleaguered hospitality industry which includes everything from national restaurant chains to small food businesses including home chefs in the times of Covid-19, BroEat! will be supporting local and independent businesses.

BroEat! will on-board 10,000 merchants over the next four to six weeks, before going live to take customers’ orders. Registrations can be done through BroEat! website. The platform commits to not charge any fee on transactions from restaurants for the first 100 days of operation (till August 30, 2020) to help them in the current tough economic climate. Post this period, a minor cost beginning Rs 5 will be charged on every order. The restaurants will receive their payments transferred within 48 hours of sale.

photos for representational use only