Zoya launches new autograph collection

Team L&M

Zoya, the diamond boutique from the House of Tata, introduces My Embrace – an autograph collection that will serve as a signature identifier of the luxury brand. Youthful with timeless appeal, My Embrace is an invitation to discover the beauty in simplicity through pieces that are designed to effortlessly elevate your every day.

“We have always believed that women should be able to celebrate the joy of being just who they are, irrespective of the many roles they play in life. This collection journeys to the very soul of Zoya, a word which means ‘alive’. My Embrace becomes a talismanic symbol of self-acceptance, because you feel truly alive only when you embrace who you are and are comfortable in your own skin,” says Amanpreet Ahluwalia, Business Head, Zoya.

“Zoya’s My Embrace is an iconic symbol with the soul of a woman as its muse. Translating the idea of celebrating yourself just as you are, into a very meaningful and symbolic product, makes this collection all the more precious, and close to my heart,” says Sonam Kapoor Ahuja, its brand ambassador.

The collection features 26 trademarked designs; sleek bangles, bracelets, pendants, high gloss rings and earring hoops reflect simplicity in design yet are significant in their craftsmanship making them the ultimate collector’s piece. The emotional inspiration of a self-embrace is translated with rich sculptural dynamism into a continuous flow with a harmonious integration of components in a marvel of engineering. A combination of platinum and rose gold, further enhances the collection’s graphic modernism, with a choice of wearing this symbol of a self-embrace in gold or in gold and diamond combinations.

My Embrace is a Zoya Design Innovation trademarked as a distinguished shaped bangle featuring a singular pear-shaped diamond in a prominent setting. It can be worn singularly or stacked