Tira expands its own brands portfolio, launches ‘Akind’

Team L&M

Reliance Retail’s omnichannel beauty retail platform, Tira has launched its skincare brand, ‘Akind’. Co-founded by Mira Kapoor, Akind was unveiled at Tira’s flagship store at Jio World Drive in Mumbai. Akind understands that everyone’s skin is unique and deserving of personalised care and seeks to simplify skincare by listening to its needs. Through this targeted approach the brand will empower individuals to achieve their skincare goals. Each formulation in the Akind range serves a distinct purpose in improving one’s skin barrier health, falling under three categories:

The BUILD range, features the Clean Slate Hydrating Cleanser, the On Cloud Nine Lightweight Moisturizer, and the Sleep Tight Firming Serum, focuses on repairing and restoring the skin barrier to its natural state.

The BALANCE range, consists  of the Fresh Start Oil-Free Balancing Cleanser, the Bounce Back Soothing & Purifying Toner, and the Get Even Everyday Multi-Active Serum, helps maintain the skin barrier’s gentle, equilibrium state, resulting in a healthy, lit-from-within glow.

The DEFENCE range includes the Bright Idea Radiance Serum, the No Shade Sunscreen Primer SPF 50 PA++++, and the Super Smooth Sun Stick SPF 50 PA+++, designed to protect the skin barrier from external aggressors such as pollution, lifestyle factors, and sun damage.

Commenting on the launch, Isha Ambani, Executive Director, Reliance Retail Ventures Limited, said, “We are excited to introduce Akind, Tira’s first skincare brand in the own brands portfolio. This launch represents a significant milestone in Tira’s journey. As we continue to expand and evolve, we remain committed to innovation and excellence, ensuring that every offering enhances our customer’s beauty experience.”

Commenting on the launch, Mira Kapoor, Co-Founder of Akind stated, “Not too long ago, I realized that my skincare journey truly began when I started listening to my skin. The Akind range was meticulously formulated with care, trial and error, and extensive research into high-efficacy ingredients that act as targeted solutions for specific problems, and what better way to bring this vision to life than powered by Tira, the ultimate destination for curated beauty brands. With Akind, I want to share the joy of skin type agnostic, barrier-focused, high performance, and price-conscious skincare that helps one meet the best version of their skin, just like I did.”