Shobitam launches Rang, a collection of Kurtis, Skirts, Salwar Suits, Lehengas

Team L&M

Shobitam, a D2C ethnic wear brand that focuses on making Indian handlooms elegant globally, has launched Rang, a ‘made to wear’ collection featuring timeless silhouettes of Anarkalis, Kurtis, Skirts, Salwar Kameez, Lehengas and long dresses in classy and comfortable cotton. The fabric for the collection has been crafted using heritage Rajasthani Bagru hand block printing techniques, and boasts the grandeur of Rajasthan.

A great choice for a standout look in summers with bold florals infused with contemporary flavours and gotta embellishments that enhance the old-world charm, the Rang collection starts at Rs 3000/.

Talking about this collection, Aparna Thyagarajan, Co-founder & Chief Product Officer at Shobitam said, “At Shobitam, we see ourselves as custodians of culture and our vision is to democratise ethnicity globally. Rang perfectly embodies the rich Indian craftsmanship with intricate patterns, bold colors and luxurious Indian fabrics that are globally admired today.  We take pride in working with creators and artisans from all over India at the grassroot level, providing a healthy working environment, creating a confluence of colours, designs, fabrics that form the very essence of India and exemplify the cultural richness. We look forward to bringing Rang, an epitome of Indian elegance and designs to the global stage.”

Founded by fashionistas and creative sisters Aparna and Ambika in Seattle, Shobitam works closely with weavers across India, designing unique collections.