Shobhitam’s Amore Collection is a fusion of ethnic Asian flair and Western aesthetics

Team L&M

Ethnic wear and handloom brand Shobitam has launched a unique new collection, the Amore Collection, which features rich traditional Indian fabrics designed in modern, Western silhouettes such as trench coats, jackets, capes and ponchos, a fusion of ethnic Asian flair and Western aesthetics.

Amore Collection is created from luxurious Indian fabrics like Silk Brocade, Banarasi, Kanjivaram Pure Silk and Pure Silk Ikkat that renders an Indian look to the contemporary classics and brought to life with the painstakingly artwork of local Indian artisans, fuelled by the brand’s ardent desire to bring the grandeur of Indian designs to the world.

Amore pieces by Shobhitam can be paired with sarees, skirts, dresses and pants to make an effortless fashion statement in everyday dressing. The capes in a rich palette complement sarees or trousers to create the perfect blend of traditional and modern classics. The collection comes with custom made measurements and can be customised with fabrics and sizes.

Says Aparna Thyagarajan, Co-founder & Chief Product Officer at Shobitam said, “At Shobitam, we see ourselves as custodians of culture and our vision is to democratize ethnicity globally. Amore line echoes that sentiment and is a one-of-its-kind because of its deep aesthetics and design influence. We take pride in working with creators and artisans from all over India at the grassroot level, providing a healthy working environment, creating a confluence of colours, designs, fabrics that form the very essence of India and exemplify the cultural richness. We look forward to bringing our offerings to all the contemporary traditional Indian women.”