House of Pataudi opens its first store at Phoenix Market City in Bengaluru

Team L&M

Saif Ali Khan’s House of Pataudi has unveiled its first store in Bengaluru’s Phoenix Market City. The store will serve customers with a range of styles and designs across fashion and footwear, along with other curated designs and native crafts. The store also hosts the brand’s smart everyday ethnic line, Rozana, along with its exquisite festive collection called Jashn and the extravagant wedding range, Riwayat.

Spread across 1,500 sq ft, the outlet has been designed in collaboration with Studio 9491, giving consumers an immersive shopping experience. Echoing the culture and heritage of the Nawabs, it draws heavily from the Royal Pataudi Palace as well as unique Indian heritage architecture.

Stating that the brand will be opening more such stores soon, Saif Ali Khan, said, “This store launch is an important milestone in ‘House of Pataudi’s’ journey. Our patrons are in for a treat with some exquisite designs this upcoming season.”

Says Manohar Kamath, CXO and Chief – Myntra Fashion Brands, Myntra, said, “As one of the leading Indian wear brands on our platform, House of Pataudi has been synonymous with all things magnificent and opulent. The brand’s exquisite designs and intricate craftwork continue to gain popularity amongst our shoppers. It has been a heartening experience to witness the evolution of the brand as it explores multiple facets of the customer shopping journey.’’

Speaking about the launch, Afsar Zaidi, Founder and Enabler, Exceed Entertainment, said, “People’s love and admiration for House of Pataudi over the past three years has been a tremendous source of energy for us. It is a testament to the classic ethnic fashion style which has been part of our Indian culture. The Indian heritage, tradition and ethnic fashion statement is what our brand propagates and the styles, cuts, designs are all what have been part of our country for centuries. We are certain that this will serve as a channel for shoppers to sample the unique collection besides getting a chance to feel the Pataudi legacy. We will continue to look at growing our experiential presence in new cities and towns for our discerning audience to experience the opulence of the Pataudi heritage.”