Myntra Beauty launches French skincare brand, Caudalie, on its platform

Team L&M

Continuing to strengthen its position as the destination of choice for international brands, Myntra announces the launch of Caudalie, one of the leading global skincare brands from France that offers natural, scientific and clean skincare products.

Myntra will offer a dedicated brand store for Caudalie on the Myntra-Mall. The brand will also be integrated into Myntra’s social commerce propositions Myntra Studio and M-Live.

Caudalie’s launch on Myntra comes at a crucial phase of growth in the Indian skincare sector, which is projected to reach US $ 5,033.7 million by 2027, registering a CAGR of 9.5per cent from 2021 to 2027, as per industry reports.

On their association with Myntra, Jean Christophe Samyn, General Manager South East-Asia & ANZ, Caudalie said, “From the vineyards of Bordeaux all the way to India, we are thrilled to have finally launched effective, clean and sustainable skincare for our fans in India.”

“This association will substantially strengthen our international brands portfolio as well as the growing beauty and skincare segment on the platform,” remarked Sharon Pais, Chief Business Officer, Myntra.