MakeUp Eraser lunches first-ever machine washable makeup sponge in India

Team L&M

Sustainable makeup remover brand MakeUp Eraser has launched their first ever machine washable makeup sponge – a reusable sponge formulated using ‘WashTech’ technology. The washable sponge is non-toxic, cruelty free, and sustainable. Its non – absorbent technique helps in absorbing less makeup which in turn gives a flawless application.

“We are extremely thrilled to be associated with MakeUp Eraser in India. With the onset of new beauty trends, variations in makeup looks are all set to be the game changers for the overall look. Daily cleaning of the makeup sponge can be a serious task. The launch of their washable sponge has remarkably addressed this need. We are quite confident the product will perform extremely well in India,” says Sargam Dhawan Bhayana, Director at Tressmart Marketing Private Limited & Glow by Tressmart.

Commenting on the launch, Elexsis McCarthy, Founder of MakeUp Eraser said, “With my passion for sustainability and entrepreneurship, I knew I needed to share my products with the world. The brand aims to remain the #1 leaders while maintaining our key pillars of quality, sustainability, & innovation.”

Makeup Eraser is also a 2-in-1 tool that not only easily removes makeup but also exfoliates your skin. Free of alcohol, oils, astringents, parabens, fragrances and sulfates, this product is definitely every girl’s MUST-HAVE!