Unconventional Colors for Diwali: How Gen Z is Moving Beyond Red and Gold

Priyanka Kankaria

Diwali, the festival of lights, has always been a time of vibrant colors, rich traditions, and elaborate celebrations. However, as Gen Z steps onto the festive stage, we’re witnessing a fascinating transformation in how we express ourselves through color. While traditional hues like red and gold have dominated Diwali wardrobes for generations, my generation is boldly venturing into unconventional palettes. As I navigate through this dynamic shift, I am excited to share how we are embracing pastels, neons, and monochromatic styles, all as a means of showcasing our individuality during this joyous occasion.

Breaking Away from Tradition

Growing up in a world of constant change and innovation, I’ve always felt a natural urge to break away from established norms. For many of us in Gen Z, Diwali is not just about honoring tradition; it’s also about redefining it. Red and gold have long symbolised prosperity and celebration, but as we step into the spotlight, we’re choosing to infuse our festive wardrobes with colors that resonate with our identities and personal styles.

For instance, I love experimenting with pastels during Diwali. Soft pinks, mint greens, and baby blues provide a refreshing alternative to the classic bold shades. These colors evoke a sense of calmness and modernity, aligning with the ethos of our generation. When I wear a pastel kurta or an elegant lehenga in soft hues, it feels like I am bringing a piece of contemporary artistry to a time-honored celebration. It’s a way to show that tradition can coexist with innovation.

Pastels: A Breath of Fresh Air

Pastel colors are becoming increasingly popular for festive occasions, and for good reason. These shades not only exude a certain sophistication but also reflect the softer side of our personalities. As we seek to express ourselves authentically, I find that pastels provide a canvas that allows our individuality to shine through.

Many of my friends and I are gravitating toward outfits that feature intricate embroidery and embellishments in pastel tones. A light lavender gown adorned with delicate silver work or a seafoam green kurti with subtle detailing can create a stunning look without overwhelming the senses. The beauty of pastels is that they can be paired with a variety of accessories—metallics, statement pieces, or even more muted tones—to create a balanced and visually appealing outfit.

Moreover, pastels are incredibly versatile, allowing us to dress for both day and night celebrations. Whether it’s a daytime family gathering or an evening party with friends, these shades seamlessly transition from casual to elegant, making them ideal for the diverse array of events that Diwali brings.

The Neon Wave

In contrast to the soft elegance of pastels, there’s another bold direction that many Gen Zers are embracing: neon colors. This trend may seem unconventional for a traditional festival, but it perfectly encapsulates our desire to stand out and make a statement. Neon shades like vibrant pink, electric blue, and sunny yellow bring an infectious energy to Diwali celebrations.

Neon outfits evoke a sense of playfulness and creativity that resonates with my generation. It’s about breaking boundaries and showcasing our unique styles. When I choose a neon lehenga or a bright kurta for Diwali, I feel like I’m participating in a festive revolution. The brightness of these colors draws attention and ignites conversations, making every gathering feel more lively and spirited.

Combining neon with traditional silhouettes is another exciting aspect of this trend. For example, pairing a neon dupatta with a classic anarkali or wearing a neon top with high-waisted palazzos can create a dynamic look that fuses modernity with tradition. This playful mix allows us to challenge the conventional definitions of festive attire and embrace a more vibrant expression of our identities.

Monochromatic Magic

Another trend that has captured my attention is the rise of monochromatic outfits during Diwali. This approach involves dressing in a single color from head to toe, creating a striking visual impact. Monochromatic styles, whether in deep jewel tones or soft neutrals, exude sophistication and confidence.

For instance, I love the idea of wearing an all-white ensemble embellished with silver accents. The purity of white reflects the festive spirit, while the monochromatic effect creates an air of elegance. Similarly, a bold red or royal blue outfit, styled with matching accessories, can create a stunning, cohesive look that captures attention without being overwhelming.

This trend not only emphasizes individuality but also allows for endless creativity in styling. Accessories, makeup, and footwear can all be chosen to either complement or contrast the main color, giving us the freedom to express our personal style in unique ways. It’s a way to showcase that we can celebrate Diwali while staying true to our contemporary fashion sensibilities.

The Power of Self-Expression

At the core of these unconventional color choices is our desire for self-expression. In a world where authenticity matters more than ever, many of us are choosing to wear colors that reflect our moods, personalities, and aspirations. The colors we wear during Diwali are not just about aesthetics; they are an extension of who we are.

By moving beyond red and gold, we are actively redefining what festive fashion means. It’s no longer solely about adhering to traditions; it’s about creating new narratives that resonate with our values and experiences. Every pastel, neon, or monochromatic outfit tells a story—one of individuality, creativity, and courage.

Embracing Diversity and Inclusion

Gen Z is known for championing diversity and inclusion, and our choices in festive fashion reflect this ethos. By embracing unconventional colors for Diwali, we’re not only celebrating our uniqueness but also creating space for others to express themselves authentically. The vibrant spectrum of colors allows for an inclusive representation of styles, catering to a diverse range of preferences and backgrounds.

When I see my friends showcasing their individuality through unique color choices during Diwali, it fills me with joy. It’s a reminder that we’re part of a generation that values authenticity and embraces the differences that make us who we are. We’re challenging the status quo and paving the way for future generations to celebrate their own unique identities during this beautiful festival.

As I reflect on how Gen Z is reshaping the color palette of Diwali, I’m filled with excitement and inspiration. The movement towards unconventional colors—be it pastels, neons, or monochromatic styles—marks a significant shift in how we celebrate this beloved festival. It’s about honoring tradition while also embracing modernity and individuality.

This Diwali, I encourage everyone to explore their own color preferences and experiment with styles that resonate with them. Whether it’s a soft pastel kurta, a bright neon lehenga, or a sleek monochromatic outfit, let’s celebrate our uniqueness and the beauty of self-expression. Together, we can create a vibrant tapestry of styles that truly reflect the spirit of Diwali—a celebration of light, love, and individuality.

Priyanka Kankaria is Co-Founder & Chief Product Officer of Fashor