How 2025 redefined everyday luxury: The lab-grown revolution & the rise of conscious jewellery
By Anand Lukhi
For decades, fine jewellery in India was defined by rarity, price, and occasion. Diamonds symbolised milestones weddings, anniversaries, and heirlooms passed down generations. While aspirational, they remained distant from everyday life. In 2025, that narrative fundamentally changed. Luxury in India is no longer about exclusivity alone; it is being redefined by accessibility, intention, and relevance. At the centre of this shift is the rapid rise of lab-grown diamonds.
We have witnessed this transformation firsthand. Consumers today are no longer questioning whether lab-grown diamonds are “real.” Instead, they are asking a more telling question: Why did luxury ever demand a compromise between ethics, affordability, and design freedom?
The New Definition of Everyday Luxury
The Indian consumer of 2025 views luxury as something to be experienced daily, not stored away for special occasions. Jewellery has moved beyond ceremonial use it is now worn to work, social gatherings, travel, and as an everyday expression of personal style. This behavioural shift has created demand for fine jewellery that is lightweight, versatile, and consciously crafted, without sacrificing brilliance or craftsmanship.
Lab-grown diamonds have enabled this evolution by reshaping the economics of fine jewellery. With price points up to 30–40 per cent lower than mined diamonds, consumers can now invest in high-quality diamond jewellery that fits into their everyday lives. Instead of owning one statement piece for rare occasions, buyers are building thoughtful, wearable collections. The transition is clear: from status-led jewellery to style-led luxury.
Design Freedom Meets a Modern Consumer Mindset
One of the most powerful, yet understated, impacts of lab-grown diamonds is the creative freedom they offer. When the cost of the diamond is no longer the primary constraint, designers can focus on form, proportion, and innovation. This has led to the rise of minimal solitaires, stackable rings, refined everyday earrings, gender-neutral designs, and diamond-forward men’s jewellery categories that were once niche or inaccessible.
This evolution strongly resonates with India’s new generation of consumers: young professionals, entrepreneurs, and globally exposed buyers who value individuality over convention. They seek jewellery that reflects who they are today, not just inherited traditions. For them, luxury is deeply personal, expressive, and aligned with contemporary values.
Conscious Luxury Becomes the Standard
As we move closer to 2026, one trend is undeniable conscious luxury is no longer optional. Sustainability, traceability, and ethical sourcing have shifted from being differentiators to baseline expectations. Consumers want transparency in how their jewellery is made, where it comes from, and what it stands for.
Lab-grown diamonds naturally align with this mindset. Produced in controlled environments, they significantly reduce environmental impact while offering full transparency. For modern buyers, especially millennials and Gen Z, this alignment of values matters as much as design or price.
A Bridge to Affordable Luxury
What makes lab-grown diamonds particularly transformative in India is their ability to bridge aspiration and access. They allow consumers to enter the world of fine jewellery earlier in life, build emotional connections with brands, and upgrade their collections over time. This shift is redefining luxury not as an endpoint, but as a journey.
At Lukson, we believe this is only the beginning. The future of Indian jewellery lies in everyday elegance, conscious choices, and designs that grow with the consumer. Lab-grown diamonds are not just disrupting the industry they are reshaping how India wears, experiences, and values luxury.
Anand Lukhi is Founder & CEO, Lukson
