Team L&M
Re Sustainability once again partners with 92.7 BIG FM to provide eco-friendly Ganeshas to celebrate the auspicious festival of Ganesh Chaturthi. Close to 15000 Ganesha idols made of eco-friendly materials are distributed across five cities every year. This is the 15th edition of the award-winning Green Ganesha initiative.
The ganeshas will be handed out to various Gated Communities in Tier 1 cities, including Hyderabad, Mumbai, Bangalore, Kolkata and Chennai. These clay Ganesha idols are enclosed in a coconut pit containing seeds. The receivers can perform the #nimarjan at home, in a flower pot, giving birth to a new life, a new plant. The company has started a canter service – it will go around the town till August 31.
The annual program will accelerate engaging games on radio amplified through on-air and digital channels to sread awareness about environmental protection. #ReBIGGreenGanesha will do its part in replacing non-biodegradable options that create pollution and protect the water bodies.
“This initiative is aligned to the core of our business model i.e environment protection and the ESG mandate. Re Sustainability will continue to develop environment-friendly alternatives, accelerating the wheels of circular economy. As we engage in our annual ritual on Ganesh Chaturthi, we encourage netizens to have eco-friendly celebrations with their loved ones, in the true spirit of the festival,” says Re Sustainability Chairman Shantaraju.
“We are significantly looking to preserve our water bodies. Re BIG Green Ganesha as a program is specifically designed to help curb water pollution. We look forward to celebrations with our ‘Green Heroes’ while we move a step towards sustainability & eco-friendly methods of living & celebrating,” adds Re Sustainability Managing Director Goutham Reddy.
Says 92.7 Big FM RJ Shekhar Basha, “We have been religiously conducting this Eco-friendly awareness program every year during Ganesh Festival since 15 years. To make people participate in this we collect old newspapers as Ganesh Donations which are then converted into pulp and then into a huge Ganesh idol. I am very glad to see that this year even Khairatabad Ganesh has gone eco-friendly.”
