Besharmi is all about importance of self-love and self-care, says Ridhima Pandit

Team L&M

Besharmi, the latest release form Koinage Records is based on the importance of respect and care in a relationship. The song released on the Youtube channel of the record label along with other music streaming platforms is sung by Punjabi singer Mukul Aband alias Mukku and features TV star Ridhima Pandit. Mukku has also written and composed the song while its music is given by Suyash Singh and Danny Aatre.

Directed by Saurabh Khatri, Besharmi portrays Mukku and Ridhima as a married couple. The husband is a party freak who gets into excessive consumption of drugs and alcohol at parties and neglects his wife. How the wife deals with him, is what is shown in the track.

“I like the song at the first go. This whole concept of self-love and self-respect is something even I believe in,” says Pandit talking about the song.