Vedanta Aluminium launches short films on ordinary people of grit – People of Metal

Team L&M

Vedanta Aluminium Business has launched ‘People of Metal’, a series of six short films featuring ordinary people from local communities around the company’s operations, who transformed their life braving several adversities.

The films feature Kirti Chandra Bohidar (ex-serviceman, who is now a successful fly-ash brick manufacturer), Puspanjali Seth (housewife-turned-entrepreneur, who also served as the former President of Subhalaxmi Co-operative), Simanchal Kadraka (once an underprivileged tribal boy, who is now a national-level archer), Kavita and Arjun Naik (husband and wife on the brink of extreme penury who turned into successful farmers), Basanti Kisan (poor widow with three children to feed, who now runs a flourishing business) and Butra Kansari (migrant construction labourer-turned-successful Dhokra artist).

“Our People of Metal short film series captures the indomitable spirit of these six individuals, and Vedanta Aluminium is proud to have been an enabler in their journey,” says Rahul Sharma, CEO, Aluminium Business, Vedanta Ltd. “Our aluminium smelting and power plant operations are located in remote regions of Odisha and Chhattisgarh. But we strive to enable communities not just in, around but also far beyond the areas where we operate, to become empowered and self-reliant participants in the economic progress of the country,” he adds.

“We constantly endeavour to catalyse positive transformation in their lives through deep interventions in sustainable livelihood, education, healthcare and community infrastructure, with a special focus on women and child development.