Hema Malini, Soha Ali Khan lead AsliHERO campaign for organ donation

Team L&M

Organ Donation Day, August 13, saw veteran actor and Mathura MP Hema Malini and actor Soha Ali Khan appealing to citizens via twitter to be an Asli HERO, an acronym for someone who Helps Everyone Recycle Organs. The use of the world ‘Help’ in the acronym ‘HERO’ recognises that there is an entire ecosystem that holistically makes organ donation possible.

The Asli HERO campaign is jointly presented by the charitable Amar Gandhi Foundation and ROTTO SOTTO (regional and state organ and tissue transplant organisation), Mumbai, set up under the Ministry of Health & Family Welfare, Government of India.

Actors Swaroop Sampat and Pooja Chopra also joined the campaign along with doctors at Amar Gandhi Foundation. Rekha Rana too pledged her support.

“The organ/ tissue donation-transplantation process involves the doctors who identify and maintain the potential donor, the surgeons who retrieve the organs and tissues, the transplant coordinator who coordinates the process, and most important, the relatives, who in their time of grief allow themselves to be moved to make an altruistic donation of the organs and tissues of their loved one. Everyone is a HERO,” said Dr Bhupendra Gandhi, Amar Gandhi Foundation.

Interested donors can register on http://amargandhifoundation.in/organ-donation/