Steve Madden opens first concept store at DLF Promenade in Vasant Kunj

Team L&M

The Iconic footwear label Steve Madden launches their first new concept store in DLF Promenade, Vasant Kunj in New Delhi. Inspired by the Rock & Roll era then and now, the new store design resonates with modern New York vibe focusing on large spaces and natural elements that highlight its edgy and fashionable styles.

Showcasing an overarching theme of New York downtown loft, the store displays elements like vertical brick walls, concrete wall finishes, wooden louvers & olive and tan distressed leather that are prevalent throughout the store.

The Rock-n-Roll inspired fall winter collection is an approach towards a new movement in this new world, where we think and dress differently. The collection brings to life the spirit of 1970s rock culture with dark hues and metallic textures through fabric, leather and studs. The collection includes a cool range of sneakers, boots, sandals, accessories and more, for both men and women.

“The right display of the newly launched AW’21 collection is imperative. The concept store is a hub for the new voice & vision for the brand. It is a unique shopping experience,” says Puneet Behal, Senior Vice-President Business, Reliance Brands.