Team L&M
To expand the ambit of the ongoing efforts to tackle the crisis triggered by Covid-19 aka Coronavirus pandemic, the Government of India’s citizen engagement platform, MyGovIndia, has launched an official profile on Likee app. To ensure real-time dissemination of official information, a profile ‘MyGovIndia’ has been launched on the short video platform, which was recently adjudged the sixth most downloaded apps globally.
MyGovIndia went live on Likee on April 26, 2020, to stream the 64th edition of Prime Minister Narendra Modi’s radio programme Mann Ki Baat’ The live streaming clocked millions of views. The profile is also being used to encourage users to download Aarogya Setu mobile application, which has been developed by the Indian government to track Coronavirus patients. The users have also been provided with a download link on Likee to ease the downloading of Aarogya Setu app from both Google Play store and App store.
A hashtag, #AarogyaSetu has also been launched on Likee in a bid to ensure increased downloads of the app, which is designed to alert people if anyone in their vicinity tests positive for Covid-19. Likee influencers and other users have created multiple informative videos under the hashtag to spread the message among their fans and followers. The hashtag clocked more than 140 million views.
