Team L&M
To make the timeless wisdom of Gita available to millennials, Cycle Pure Agarbathi has come up with a short version of Bhagavad Gita, The Bhagavad Gita in Three Minutes. The book was released today on the occasion of Gita Jayanti. Available in eight Indian and six foreign languages, it can be downloaded for free here.
The Bhagavad Gita in Three Minutes showcases 10 different classical Indian art forms, such as Tanjore, Kalamkari, Pichwai, Kerala Mural, Madhubani, Mithila, Rajasthani Miniature, Kaighat, and Padh to illustrate the story. These art forms have traditionally been used to depict Lord Krishna in various renditions across regions. This diverse rendition makes the Gita visually captivating and spiritually enriching.
“In keeping with our mission of preserving Indian heritage and culture, we wanted to introduce current and future generations to the timeless teachings of the Gita. The Gita Jayanti is the perfect occasion to introduce and gift a copy of this practical wisdom to our millennials. Every chapter of the Gita can be read in about 8-10 seconds. The key lessons from all of the 18 chapters can be learned in just 3 minutes. The summary of each chapter has been validated by scholars,” said Arjun Ranga, Managing Director, Cycle Pure Agarbathi, at the launch function in Bengaluru early today.
“Staying true to our purpose. We want future generations to be proud of our timeless culture and heritage. We want them to be able to connect with our rich heritage and delve into the wisdom,” he added.
The book showcases 10 different classical Indian art forms, such as Tanjore, Kalamkari, Pichwai, Kerala Mural, Madhubani, Mithila, Rajasthani Miniature, Kaighat, and Padh to illustrate the story. These art forms have traditionally been used to depict Lord Krishna in various renditions across regions. This diverse rendition makes the Gita visually captivating and spiritually enriching.
