How is the Interior Market performing in Tier 2 Cities?

 How is the Interior Market performing in Tier 2 Cities?

Rashi Bothra & Ruchi Gehani, Co-Founders of Azure Interiors

Team L&M

The Tier 2 cities have now become hubs of innovation and artistic expression, as they enthusiastically embrace novel concepts and designs that cater to the rising aspirations of their residents.  The interior market in Tier 2 cities is progressing with tremendous momentum, driven by factors such as economic growth, fusion design, sustainability, appreciation of local craftsmanship, and the rise of specialized boutique design studios.

Economic growth and evolving lifestyles
Tier 2 cities are witnessing a remarkable surge in economic prosperity and improved living standards, resulting in higher disposable incomes for their inhabitants. This financial growth has led to a significant shift in lifestyle choices. With increased spending capacity, people now prioritise investing in interior design to create spaces that reflect their personal preferences, social status, and dreams.

Embracing fusion design
Gone are the days when Tier 2 cities solely looked to metropolitan areas for design inspiration. There is a growing trend of fusion design, which cleverly blends local aesthetics and traditional elements with contemporary styles. This approach beautifully integrates a city’s cultural heritage with modern sensibilities, resulting in spaces that are truly distinctive and imbued with character.

Growing demand for professional interior designers
The value of skilled interior designers is becoming more evident to the residents of Tier 2 cities. As a result, the demand for their services is on the rise. People are now appreciative of the importance of engaging professionals who can transform their spaces into personalised havens. This demand has given rise to a flourishing market of creative professionals catering to diverse tastes and preferences.

Emphasis on sustainability
Tier 2 cities are increasingly recognizing the significance of sustainable living and environment-friendly practices. The interior market is also adapting to this shift by incorporating eco-friendly materials and energy-efficient designs. Biodegradable materials, recycling practices, and energy-saving lighting systems are gaining popularity, aligning with the environmentally-conscious mindset prevailing in Tier 2 cities.

Fostering local artisans and craftsmanship
Tier 2 cities take pride in their rich cultural heritage and the abundance of skilled local artisans and craftsmen. The importance of supporting these artisans by incorporating their craftsmanship into interior design projects is the need of the hour. This infusion of regional art forms and traditional crafts imparts a unique and authentic flavour to spaces, creating exclusive environments that resonate with the city’s identity.

Rise of specialised boutique design studios
The interior market in Tier 2 cities is witnessing the emergence of specialized boutique design studios catering to various design styles and segments. These studios focus on specific themes, providing personalised design solutions to discerning clients. This trend fosters creativity and diversity, promoting healthy competition and offering customers a wide array of design options.

Influence of local influencers and digital platforms
The advent of the internet has reached even the remotest corners of small cities, playing a crucial role in shaping their interior market. The power of local influencers and digital platforms in disseminating design trends, ideas, and inspirations to a broader audience cannot be undermined in such a situation. This accessibility contributes to the market’s growth and inspires homeowners in in these cities.

Rashi Bothra & Ruchi Gehani are Founders & Interior Designers at Azure Interiors


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