‘Mehviyat an an ode to modern Indian woman who is limitless, not bounded by society’

Team L&M

Pink City by Sarika has come up with a new collection Mehviyat SS ’22 that’s inspired by the modern Indian woman who is limitless and refuses to be bounded by society. The collection has been launched in collaboration with the homegrown clothing brand CORD. Mehviyat, which means muse, is a seamless amalgamation of a modern expression with an Indian essence where magic lies in details.

Speaking about the collaboration, Sarika Kakrania, founder, Pink City, says, “Mehviyat is all about designing for the modern Indian woman who constantly pushes the bar and is in competition with only one persona that is herself. She is also someone whose style of dressing up aligns with her powerful thoughts, which is never limited to one sense of style. Neha Singh’s free-spirited nature aligns with the collection’s ethos and there couldn’t be a better suited muse for Mehviyat than her.”

Elated to be a part of this beautiful narrative and collection, Mehviyat, CORD co-founder Neha Singh says, “What strikes me most about this collection is the way Sarika has blended Indian traditional crafts like bandhej and leheriya etc with contemporary silhouettes. The bright colours, intricate hand embroidery and tassels make it a very happy and playful collection. It’s an ideal match if you are looking for comfort and at the same time want to look good. The collection is vibrant and perfect for a day, beach or destination wedding.”