In light of the evolving landscape of audience engagement, Serendipity Arts Foundation launched a new digital experience called Serendipity Arts Virtual, earlier this month. Spread across three weeks, the programming has been hosted and linked from a specially designed website, serendipityartsvirtual.com which gives everyone free access by simply registering.
As the virtual arts initiative steps into its 10th day, its Curated project websites are scheduled to go live today. Some curators whose projects will feature as part of these projects are Amitesh Grover, Anmol Vellani, Anuja Ghosalkar & Kai Tuchmann, Kristine Michael and curatorial advisor Chandrika Grover Ralleigh, Lina Vincent & artistic collaborator Akshay Mahajan, Mandeep Raikhy, Veeranganakumari Solanki, Siddhant Shah and more.
Speaking about Serendipity arts Virtual and the feedback received from the audience, Sunil Kant Munjal, Founder Patron, Serendipity Arts Foundation, said, “Opportunities are often disguised as challenges, and we have used the pandemic to grow, evolve and wholeheartedly embrace the digital medium. Several artists, creative collaborators and coders were involved in putting together this exciting marriage of art and technology and we are grateful to each of them. Thanks to Serendipity Arts Virtual, we now have a wonderful vehicle that allows art to contemporise, express itself freely, and reach out to a much wider audience.
Adding to this Shefali Munjal, Patron, Serendipity Arts Foundation, said, “Due to the overwhelming response, we will be keeping the websites live beyond December 21, 2020 as part of our mission to generate interest, inject passion, sustain conversations, and to draw newer audiences and practitioners into the arts.”