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BEAUTY & FASHION

Purvi Doshi unveils SS20 collection

Life&More September 20, 2019
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Designer Purvi Doshi recently presented her new eco-fabulous Wagad collection at the Who’s Next exhibition in Paris. Her latest collection takes her sustainable clothing story to bigger and broader horizons. Purvi’s stunning collection spins a narrative rooted in the traditional extra-weft technique of weaving, or Kutch Weave, in line with her artisan-empowering philosophy.


This new line elevates the traditional Kutch weave with designs that enhance its earthy feel. The style is Western contemporary and every garment is handcrafted in shades of cool natural whites and blues. The collection encompasses blazer dresses, corset tops, anti-fit tops, crop tops, double-layered and pleated dresses, and tops, weaved jackets, cocoon dresses and more!


The collection is named after the textured but soft fabric used throughout the collection — Wagad, also known as Kala Cotton. By taking a fabric traditionally used to make rugs, dhotis and shawls into the world of high fashion, the Purvi Doshi label is reviving an age-old tradition of eco-friendly farming and ushering it into the mainstream.

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